INFOMEDIATION AND COMPETITIVE ADVANTAGE
IN B2B DIGITAL MARKETPLACES
ANDREA ORDANINI, Bocconi University, Milan
ANNALISA POL, Bocconi University, Milan
INDEX
Linking Digital Platforms to Competitive Advantage in B2b Markets
Information Resources and Value-Chain De-Construction
Infomediation in B2b Marketspaces
Infomediation and Competitive Advantage: the Impact on Strategic Company Resources
Competitive Co-Evolution Phenomenon in B2b Digital Markets
Some Evidence of Infomediation Competitive Roles in European Digital Markets
References
Digital platforms are radically transforming the organisational structure of value chains and the way companies organise
their business.
Because they are so complex, b2b networks are mainly involved in this process and new infomediaries are emerging to reorganise
company relations.
Apart from several articles, there has been little meaningful debate regarding the driving forces behind these changes.
This paper focuses on the competitive role of these new actors, and provides a conceptual framework which aims to show how
these new virtual infomediaries are affecting strategic company resources and reshaping the dynamics of competition.
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